LKYSPP — AI & Digital Transformation

The Lee Kuan Yew School of Public Policy needed a campaign landing page for AI and Digital Transformation for Public Policy Leaders, a four-day executive programme for senior public sector leaders. We designed and built it end to end — art direction inside the School’s maroon identity, and the full page architecture from hero and at-a-glance fact bar through programme modules, learning outcomes, faculty, fees and FAQ, to a closing conversion block. Because senior officials decide on the move, the layout was built to hold up as well on a phone as on a boardroom screen. It was delivered as a self-contained HTML, CSS and JavaScript package with every class and script namespaced, so the School’s web vendor could place it into the existing WordPress site without colliding with the parent theme. The brochure is gated rather than given away: the download CTA scrolls to the registration form, which posts straight into the School’s Salesforce as a qualified lead before handing the visitor a thank-you page with the download. Analytics and conversion tracking sit behind the whole flow, so the team can see which parts of the campaign actually produce registrations. Live since August 2026.