HSBC — Life & Critical Illness

An educational piece on the importance of critical-illness and life protection — built to make a sensitive subject feel accessible for young adults beginning to think about coverage. We designed simplified, stylised characters with distinctive silhouettes against minimal backgrounds so the people stay the focus of every scene, then locked the look tight to HSBC's brand system and Life guidelines. The end result is calm, candid, and unmistakably HSBC.