The Project
A full motion-graphics product video for Books and People's Primary 6A and 6B Math workbooks — part of their innovative Scan & Learn Series. We worked in a mixed-media paper collage style to surface the product's USP: the seamless transition between printed textbook examples and the digital solutions a student unlocks by scanning. Comic elements lifted from the cover designs — half-tone dots, streak lines, speech bubbles — sit through the piece, with colour tones tuned to the Books and People brand. The final video now lives on the product's landing page and across the client's social channels.
Project Tags
MotionEducationPrint Tie-in
